PMS typically offers a personalised approach to managing an investor's portfolio. Unlike mutual funds, where investors buy units of a pooled fund, PMS gives direct ownership of stocks or securities and tailors the strategy to suit specific risk-return preferences. Fund managers actively manage the portfolio, making real-time decisions based on market conditions, which helps investors benefit from agility, research, and deep market insights. PMS is generally ideal for individuals with a minimum investment of ₹50 lakhs who are seeking high-conviction equity strategies or focused thematic allocations.

Alternative Investment Funds (AIFs), on the other hand, cater to those who are looking to participate in niche segments like private equity, venture capital, structured credit, or long-short strategies. These funds are regulated by SEBI and are typically suited for investors seeking diversification away from traditional stock and bond markets. With a minimum investment size of ₹1 crore, AIFs offer the opportunity to access institutional-quality investment ideas and alternative strategies that aim for alpha generation across economic cycles.

Structured Investment Products (SIFs) offer customised investment solutions combining features of equity, debt, and derivatives to achieve targeted outcomes. These products are designed with specific maturity periods, capital protection levels, and return profiles, based on the investor’s risk appetite and market view. SIFs are especially useful for those who want to optimise returns while maintaining some degree of downside protection. These instruments are built using quantitative strategies and are suitable for high-net-worth individuals looking for innovative capital deployment options.